SM Entertainment

SM Entertainment is a Brazilian entertainment company established in 1998 by Sabrina Mendes and Fernando Albuquerque. It is currently one of the largest entertainment companies in Latin America. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house.

The label is home to prominent B-pop artists such as TREASURE, Girls Generation, Sabrina, Jus2, NCT (NCT 47, NCT Dream and NCT U), 4LUV, Luna and ITZY. In Argentina, SM Entertainment debuted NCT A (NCT's fourth subunit) and the girl group Baby Monsters, both in 2020.

1998-2008: Creation and first generation artists
In early 1998, Sabrina Mendes and Fernando Albuquerque, who had met at the University of California in Los Angeles, returned to Brazil and opened in São Paulo what would come to be known as SM Entertainment. After two national auditions in 1999 and 2000, the company recruited several trainees for a future idol group, that according to Sabrina Mendes, would debut in five years. Later, in 2002, SM Entertainment announced the debut of the first artists under the company's label, the rock band DAY5, composed of five members.

2008-2014: Expansion and international artists
Due to the success of Day5, SM Entertaiment returned its focus to the creation of its first group of idols, which debuted in December 2008 under the name of TREASURE, despite its initial warm reception, the eight members had its popularity increased mainly in 2007 and 2008, with the release of songs like "Lies" and "Really Really", which became number one on the music charts. Its members also achieved popularity through their respective solo careers and the formation of sub-units. Through the TREASURE's continued success and popularity, the group has become one of the largest and most profitable male groups in the world and the largest group in the history of Brazilian pop. Aiming to increase its catalog of artists, SM Entertainment opened "SM Youth Talent Auditions" in 2009, in which more than ten thousand people participated, but only fifteen passed and signed contracts as trainees of the company.

In May 2010, SM debuted the girl group Girls Generation, with nine members, which was initially considered as the female equivalent of TREASURE. After its debut, Girls Generation achieved rapid popularity, being later considered one of the largest and most successful groups of Brazilian pop. In 2011, the company announced the "SM Global Audition", which would take place annually in the United States, Canada, Mexico, United Kingdom, Spain, Portugal, Italy, Australia and New Zealand, and from 2014 also in France, Germany, Chile, Japan and the Netherlands.

Subsidiaries
Label


 * THE BLACK LABEL